• Dennis Kimetto and adidas BOOST

    adidas’ Dennis Kimetto Uses the Energy Return of BOOST™

    to Run the Fastest Marathon of All-Time

    the running enthusiast adidas boost dennis kimetto
    MANILA, Philippines – adidas’ Dennis Kimetto ran the fastest marathon in history wearing adidas BOOST™ at the 2014 Berlin Marathon. With a time of 2:02:57 Kimetto shattered the previous world record by an astounding 26 seconds wearing the super lightweight adizero Adios BOOST.

    “Dennis’ world record breaking performance while wearing adidas BOOST demonstrates the result of elite athletes using industry leading innovation to achieve unprecedented feats,” said Adrian Leek General Manager of adidas Running. “We continue to push boundaries by working closely with our athletes to develop the best products running has to offer.”

    the running enthusiast-adidas boost dennis kimetto 2

    adidas BOOST was also on the feet of second place men’s finisher Emmanuel Muthai who joined Kimetto in breaking the previous world record. The top two female finishers Tirfi Tsegaye and Fayse Tadese were also wearing Adios BOOST as they triumphantly crossed the finish line in Berlin to provide adidas with a dominating presence at the podium.

    the running enthusiast-adidas boost dennis kimetto 3

    The results in Berlin contribute to a long line of success for Adios BOOST following its introduction last year including former world record holder Wilson Kipsang running a course record at the 2014 Virgin Money London Marathon.


    The adidas adizero Adios BOOST shoe has an MSRP of Php7995 and is available at leading adidas and Runnr stores in the Philippines. Featuring hand crafted design, by legendary adizero pioneer Mr.Omori, the adidas adizero Adios BOOST incorporates five key benefits to deliver more speed than ever before:

    1. BOOST ™ technology – provides a higher Energy Return than any other foam cushioning material in the running industry.
    2. Microfit upper – a breathable, contoured mesh that makes each movement natural
    3. Continental Rubber™ outsole – a high performance rubber outsole that grips the ground for better traction and a powerful push-off.
    4. Torsion system – delivers optimum transition and stability
    5. adiwear material – for ultimate durability


    For more information on adidas Running, please follow us on www.facebook.com/adidasph, www.twitter.com/adidasph and www.instagram.com/adidasph.

    About adidas

    adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

    About the adidas Group

    The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.

  • Always Stronger with Gold’s

    Gold’s Gym Brings in US Experts to Give a Taste of What’s to Come

    Gold’s Gym is and has always been at the forefront of innovating the fitness industry in the country. Through various initiatives, Gold’s Gym constantly works to push borders and elevate the level of physical training available in the Philippines.


    In line with this vision, last August 27, Gold’s Gym brought in world-renowned master fitness coach Jeremy Strom and former NBA and PBA player and coach Joe Ward to hold a showcase training session to give the public a taste of its exciting initiatives for the near future.

    Master Coach Jeremy Strom incorporates volleyball-specific movements in his training sessions with Gretchen Ho

    Strom, in international authority on athletic performance and president of Fitness Beyond Borders, was brought in as a permanent Fitness Consultant by Gold’s Gym. Strom’s vision for Gold’s Gym, according to him, was to introduce a different training mindset among Filipinos. That is, to move away from traditional isolation exercises and focus on functional , full-body movements aimed not just to improve looks, but to general real-life performance as well. With his help, Gold’s Gym now offers functional strength regimens including those using revolutionary training equipment invented by Strom himself.

    Diana Zubiri and Andy Smith cool down with the FreeMotion Vertex Vibration Machine.

    Gretchen Ho, Diana Zubiri, Andy Smith, and Will Devaughn were just some of the celebrities who participated in personal training sessions held by Strom. These started off with dynamic warm-ups followed by complex but fluid movements meant to strengthen the body as a whole, instead of just working individual isolated parts. Most notable among these were exercises featuring Strom’s inventions, the Rip:60, a suspension training tool notable for its use of a pulley system that allows its user to perform full-body dynamic exercises and the FreeMotion Vertex Vibration Machine which ramps up calories exerted while performing simple movements.

    Will Devaughn having some fun with Jeremy Strom while working on the Rip:60 Suspension Training Systems.

    Out on the basketball court, Coach Joe Ward was seen working cutting-edge basketball drills with athletes. Joe, with his wealth of experience as a local and international player and coach, was brought in by Gold’s Gym in line with its thrust to elevate sports-specific training in the country. With the help of Coach Joe and other decorated sports experts, Gold’s Gym will offer ground breaking training camps that incorporate modern training methods from the US and Europe, but also apply them to the specific Filipino playing style and body type.

    Like we said, that’s just a taste of what’s to come. Look for Gold’s Gym to come out with similar initiatives that break conventions and redefine what’s possible for the fitness industry in the country.

    Visit Gold’s Gym today to experience these new workouts for yourself.

    We weren’t kidding when we say everyone can and will be #StrongerWithGolds.

  • Men’s Health Urbanathlon 2014

    Men’s Health Urbanathlon 2014

    Promises a New Test of Tough!

    the running enthusiast mens health MH URBANATHLON 2014 - poster

    The country’s first obstacle-laden race is back to challenge runners at a new venue this November!

    The Men’s Health Urbanathlon is happening on November 16 at the Nuvali grounds in Sta. Rosa, Laguna. The signature event of Men’s Health worldwide is a unique race that combines an endurance run with strategically placed obstacles against an urban backdrop.

    the running enthusiast mens health MH URBANATHLON 2014 21K shirt


    the running enthusiast mens health MH URBANATHLON 2014 5K and 10K shirt

    Over 3,000 participants are expected to join either of the three race categories—the 5, 10, and 21 kilometer distances. Along the way, they need to climb, and crawl through nine different obstacles. This year’s barriers include a tire field, the scaffold maze, a container van, the low crawl, monkey bars, the military up and under, the network, rope shimmey, and the 8-foot wall.

    the running enthusiast mens health MH URBANATHLON 2014 obstacles 2

    the running enthusiast mens health MH URBANATHLON 2014 obstacles 1

    the running enthusiast mens health MH URBANATHLON 2014 obstacles 3

    Registration period is from September 12 to November 9, 2014 at Planet Sports BGC, Planet Sports Trinoma, Gold’s Gym Galleria, Gold’s Gym Glorietta 3 and Gold’s Gym Katipunan. Online registration is now open until October 31, 2014 via www.takbo.ph/urbanathlon/. Race fees are follows: P850 for 5K, P900 for 10K, and P950 for the 21K. Those who will join the 21 K will also get a labeled race shirt and a special prize for their category.

    the running enthusiast mens health MH URBANATHLON 2014 finisher shirt cap

    actual medal
    actual medal

    For a more specific training plan, grab a copy of the September 2014 issue of Men’s Health where 60-day routine that will help you get race ready is outlined. For further updates about the event, log on to Facebook.com/menshealthphilippines.

    the running enthusiast mens health MH URBANATHLON 2014 boot camp

  • Avon Pink WAR Against Breast Cancer

    Enlist and run in the Avon Pink WAR Against Breast Cancer

    the running enthusiast avoon run and walk breast cancer

    Breast cancer continues to threaten the lives of many women –mothers, wives, daughters, sisters, and friends – and early detection remains the best weapon against the disease. Avon, the company for women, enjoins everyone to take a stand against the enemy and enlist in the fight of a lifetime through the Avon Pink WAR (Walk and Run) Against Breast Cancer.

    On October 12, 2014, the Mall of Asia Grounds will serve as the battlefield by which thousands upon thousands will wage the ultimate fight against breast cancer through the Walk and Run events. Avon Kiss Goodbye to Breast Cancer (KGBC) Ambassador Solenn Heussaff and GMA 7 stars Kris Bernal and Rocco Nacino will be on the frontlines to join those in battle.

    the running enthusiast avoon run and walk breast cancer solenn heussaff

    The brave souls who will run for the cause can register now until October 6 in the Avon website www.avon.com.ph and Chris Sports branches in Festival Mall, Glorietta 3, SM Mall of Asia, SM Megamall Building B, SM City North EDSA Main Mall, and Market Market.

    the running enthusiast avoon run and walk breast cancer rocco nacino

    Enlistment fee is Php550 for the 5k run and Php700 for the 10k run. The fee is inclusive of the AVON WAR Kit which includes a singlet, race number, and giveaway. Those joining the Walk can enlist for Php299, inclusive of a WAR shirt.

    the running enthusiast avoon run and walk breast cancer shirt

    Uniting with Avon in combat are the Philippine Cancer Society, GMA Network, Inc., SM Mall of Asia, and SM Supermalls. Proceeds from the WAR will go to the Philippine General Hospital (PGH) Breast Care Center and selected provincial hospitals.


    About Avon
    Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world’s largest direct seller, Avon markets to women in more than 100 countries through approximately 6.5 million active independent Avon Sales Representatives. Avon’s product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin So Soft, Advance Techniques, and Avon Naturals. Learn more about Avon and its products at www.avoncompany.com.

    Avon celebrates its Six Million Reasons to Succeed – the Representatives who are the heart of the company for women. The leading global brand strengthens its commitment to provide its powerful network of six million entrepreneurs the support they need to grow and succeed in their business; and the ability to deliver the best in beauty products, unparalleled earning opportunities, and causes that safeguard the well-being of women to consumers everywhere. Learn more about Avon Philippines at www.avon.com.ph

  • Rexona Run 2014


    the running enthusiast rexona run 2014 run to your beat poster

    Rexona Takes Music Powered Run to The Next Level

    On October 26, immerse yourself in a trail of pulsating beats and scintillating visuals that will push you to go further into running euphoria at one of the most sought-after runs in the calendar, the Rexona Run To Your Beat 2014.

    Taking Rexona’s Do More philosophy to the next level, Rexona Run To Your Beat 2014 will once again challenge you to stretch your limits at a music powered run that pushes you further while you stay fresh. Mar Corazo, Rexona Brand Manager, says, “We are always finding ways to make the Rexona Run more exciting than the last. This year, we wanted to take the Do More philosophy into higher gear with stimulating visuals to match music from different genres, as interpreted by some of Manila’s top DJs.”

    the running enthusiast rexona run 2014 singlet

    This year, Rexona has chosen to collaborate with the Republiq group and the top DJs in the Philippines to fuel your run with live music. Pushing runners to the finish line will be DJs Ace Ramos, Mars Miranda, Deuce Manila, Martin Pulgar, Euric, Motherbasss, and MC Pao.

    To make things even more exciting, Rexona introduces three new tunnels with varying themes that will make the music come to life. At key points during the race, runners will be able to experience the Retro, HipHop and EDM themed tunnels that will have different features, from roller bladders to disco balls, street art to laser light. But of course, only those who can do more can enjoy all three tunnels. 5K and 10k runners will go through two tunnels, while 21k runners will be able to experience all three!

    the running enthusiast rexona run 2014 finisher shirt

    Gun start for 5k is 3:45 AM, 10k 3:30 AM and 21k 3:00 AM. Interested runners can register online at www.runrio.com /rexonarun starting September 8, today, until October 12, 2014. In-store registration will also be available in Toby’s MOA, RUNNR Store or Move in Bonifacio High Street, Toby’s SM North EDSA, The Block and Toby’s Robinsons Galleria starting Friday, September 12 until October 19.

    the running enthusiast rexona run  2014 finisher medal


    To prepare individuals for this much-awaited run, Rexona will be holding running clinics from
    September 16 – October 23. Led by Coach Rio, in collaboration with 360 Club Fitness, the clinics will be twice a week, on Tuesdays and Thursdays, from 6-9PM at the Fort. The clinic is open to all interested individuals, but priority will be given to those who have registered for the Rexona Run 2014. Sign up for the Rexona Run running clinics now at the Training Camp tab on the Rexona Facebook page.

    Stay fresh as the live music pushes you further at Rexona Run To Your Beat 2014!

  • Tiktakbo 7: Chroma Splash!

    the running enthusiast chroma splash

    Tiktakbo is basically a fun run organized by UP Junior Philippine Institute of Accountants. It has been running for seven years now, and it has been running for a cause for the benefit of the scholars of the organization’s Long-term Educational Assistance Program (LEAP). This year, be ready and run for something bigger, something better, even slimier. UPJPIA proudly presents the first Slime x Water Run in the Philippines, Tiktakbo 7: Chroma Splash!


    In cooperation with Olympic Village, Olympic World, Olympic Gold and Chris Sports, Tiktakbo 7: Chroma Splash is to be held on October 19 at the UP Academic Oval, Diliman, Quezon City. Feel the adrenaline. Chase the moment. Reconnect with old friends. Break your personal record. Choose among the 500 m dash, 3 km, 5 km or 16 km run. Come and join, and run for a cause.


    Registration Sites:


    Online:   http://tinyurl.com/Tiktakbo7Registration


    August 19 onwards

    Olympic Village (Robinsons Ermita, SM North Edsa, Gateway Mall, Market! Market!)

    Olympic World (Trinoma)

    Olympic Gold (Robinsons Galleria)

    UP Diliman (4th Floor, UP JPIA Tambayan, Virata School of Business)


    September 13 onwards

    Chris Sports (Mall of Asia, SM Megamall, Glorietta 3,SM Fairview)


    Registration Fees:

    16 km – Php 700

    5 km – Php 550

    3 km – Php 450

    500 m dash – Php 350

    – Inclusive of (1) official Tiktakbo 7 Dri-fit shirt*, route map, race bib.


    Assembly Time and Gun Start:

    4:00-5:30 Registration


    For 16 KM:

    4:20 Assembly time

    4:30 Gun start


    For 5 KM:

    5:20 Assembly time

    5:30 Gun start


    For 3 KM:

    5:50 Assembly time

    6:00 Gun start


    For 500 m dash:

    6:15 gun start

    the running enthusiast chroma splash shirt



    For more information, visit and like: https://www.facebook.com/upjpiatiktakbo


    Or contact:


    Ariel Uy (0928-903-8038)

    Rona Daliuag (0926-891-6487)

    Christine David (0917-870-0670


  • Berjaya Makati Hotel

    I recently stayed at Berjaya Makati Hotel for a two-day seminar for TB (tuberculosis) Educator training and I want to share a short feature about the hotel, some of their amenities, and services.


    It was generally bland. We were served first with morning snacks (that was served very late) hotdog in a bun with dressing on a plate cling wrapped.  Those being sold at 711 tastes better, I swear!  Lunch, then afternoon snacks, and dinner came.  Same quality.  Dishes with fish pastes saved the menu.  At least the breakfast the next day was far better.  I like the breakfast.  It is not special but at least they served something tasty.


    Well they have the standard look for a hotel room as you can see below.  It is cozy but obviously the beds are quite old and a bit worn out.




    Kudos to the hotel personnel who installed our own router inside the room since we couldn’t connect to any of the available routers. What I don’t like though was guests are only allowed to connect one gadget per router.  But to be frank I didn’t like how the front desk guy answered my call to have the WiFi fixed.  Good thing a girl took my second call and she was able to help me resolve the concern by letting the MIS check the router on our floor.


    For other amenities

    The pool and gym are on the fifth floor.  The pool was not appealing for me to take a dip though.  But at least they have one.  :)



    For other amenities you may check this photo taken inside the lift and they also have a band that plays at the hotel lobby at night.  The singers are so-so and need to work on their diction and pronunciation.



    If you’re only looking for a cozy place to stay overnight, you can probably consider this one but there are better hotels nearby of the same price range that you can also check out.

    Have a nice day!


    the running enthusiast Salomon Citytrail Poster

    Whether you run for the thrill of it, to stay fit of healthy, or both, get ready for a more enjoyable running routine as Salomon promotes Citytrail running, inspired from its mountain trail running heritage. Alongside the launch of Salomon’s Citytrail products, the brand is happily prepping to host the first-ever event in the Philippines following its success in different countries including the U.S., and select countries in Europe and Asia such as Malaysia, Singapore, Hong Kong, and Taiwan.

    After much deliberation, the Salomon Citytrail Manila is set to launch on September 7, 2014 at Intramuros, Manila.

    The oldest city in the Philippines, The Walled City was deemed perfect for an adventure run that will not only be challenging and exciting with its dynamic urban landscape, but rich with culture and heritage as well. Even more enticing is the fact that the race starts at 4PM, which means the runners will experience all these amid the Manila sunset –the best time to explore and absorb the old fortress.

    The sunset run is set to target at least 500 participants made up of adventure seekers, road runners, weekend warriors, fitness buffs, and trail running enthusiasts. Divided into two categories of 12km and 6km, the course will not be a conventional road run and will include challenges such as climbing stairs, crossing bridges, and clambering ramps around the Walled City. Foot strikes on different surfaces, ascends on bridges and stairs will stimulate trail running skills while rediscovering Philippine heritage and culture. Salomon brand ambassadors, Philippine Sky Runners & Suunto Athletes will be the assigned to selected areas to marshal and guide the participants in the running tour. The cutoff time for the whole race is two hours.

    The registration will be open from August 1 to August 29 at the Salomon stores and August 30 to September 5 at R.O.X. Bonifacio High Street. Participants may also register online ( http://www.runnersrunner.com/2014sctp/). The fee is P900 and P1,200 respectively for the 6km and 12km categories. All registrants will get a race bib, timing chip, Salomon Citytrail singlet, Citytrail cap, post race meal and a historical running tour of Intramuros City. 12km finishers will get a Citytrail Finisher’s medal. Top three male and female winners per distance will be awarded with R.O.X. gift certificates, Salomon products, and other freebies. Salomon items and products from sponsors will also be given away to lucky participants on the day of the event.

    Fortunately, participants need not to worry because substantial parking spaces will be made available within the venue. Plus, a baggage counter will be situated within the Start/Finish area in Fort Santiago where race participants may leave their belongings.

    Salomon Citytrail Manila is a green run as it promotes sustainability and environmental preservation. No disposables will be given throughout the race course. Gatorade dispensers and water jugs will be stationed around the road areas of Intramuros City.

    In line with Salomon’s campaign to “Elevate Your Run”, it is through the Citytrail event and its latest Citytrail footwear that Salomon aspires to introduce Citytrail running as an urban alternative to trail running.

    A global event meant to entice everyone to “Elevate Your Run”, Citytrail running is all about being creative and imaginative when it comes to making your own trails in the city. It involves making use of the different surfaces within the city like pathways, roads, sidewalks, alleyways, bridges, stairs, et cetera to keep the experience exciting and more challenging.

    Living up to its claim as the leading expert in trail running equipment, Salomon will also be launching the X-Scream, the best choice for Multi-Terrain Urban Running. Dynamic and cushioned, the X-Scream is an agile Citytrail shoe that injects mountain spirit into running in an urban landscape.

    Designed for an adaptive fit, dynamic cushioning, and grip, the X-Scream features a specific set of innovative technologies including a Lace pocket to provide easy storage for the Quick Fit lacing system; Quicklace, for a minimalistic and strong lace for one-pull tightening; OS Tendon for a perfect ride; Light Weight Muscle Traction; Friction Free Lace Eyelet; Contagrip HA; Molded EVA; Sensiflex, for a combination of foothold and freedom; Contagrip LT for grip and durability; EVA shaped Footbed; Sensifit; and a Non-marking Contagrip.

    Running and staying fit need not be boring. Through its innovative products and engaging events such as the upcoming Salomon Citytrail Manila event, Salomon calls out to everyone to elevate their run and mix things up by exploring new and challenging trails.

    Salomon is exclusively distributed by the Primer Group of Companies, Asia’s next retail giant.



    About Salomon

    Salomon (www.salomon.com) was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. During the following 60 years, Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both alpine and nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, and many other sports.

    Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain product.

    Facebook Account: https://www.facebook.com/salomon.pilipinas
    Facebook Event Page: https://www.facebook.com/events/280554438799155/?ref=br_tf
    Instagram: @salomonph
    Online Registration: http://www.runnersrunner.com/2014sctp/


    About Primer Group of Companies

    Established in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We have also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning and creative graphic design and services.

    The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its’ retail authority alone has grown to over 130 premium brands, with over 300 stores in 8 Asian countries. The Primer Group’s 3000+ strong employees in the region and countless recognition presents it as one of the most formidable retail players in Asia today.