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  • Colorblast: Summer Run

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    Summer is once again fast approaching and the people of Metro Manila will soon have to embrace the warm weather. However, there is no need to worry because summer is just about to get fun, cool and colorful!

    This March 30, 2014 the UP Circle of Industrial Engineering Majors will be holding its first fun run, the Colorblast: Summer Run. Get ready for splashes of color and other exciting challenges as you run the 3.5K around the UP Diliman Academic Oval. Part of the proceeds of the run will go to the PGH Medical Foundation. Join us as we beat the heat and run to color lives. Don’t forget to bring your family and friends on this meaningful and colorful summer starter!

    Register now at http://tinyurl.com/colorblast2k14, at our official registration partner, Curves BGC, or visit UP CIEM Tambayan at 3F Melchor Hall, UP Diliman. Don’t forget to like our FB page at www.facebook.com/colorblast2014 and follow us on twitter @colorblast2014 for registration details and updates. See you there!

    Contact Details:

    For inquiries, please call Krissa Tuazon at (63 926) 954-0928, Nicole Simon at (63 915) 639-0833 or email: colorblast2014@gmail.com


  • Globe Cordillera Challenge 5

    90-km mountain trail awaits Globe Cordillera Challenge 5 participants

    the running enthusiast Globe Cordillera Challenge 5 participants
    The widely-anticipated Globe Cordillera Challenge is back, challenging mountain bikers to conquer the rugged terrain of the Cordilleras through a grueling 90-kilometer ride, the longest trail ever since the biking event was launched five years ago.

    This year’s route is expected to test the stamina and endurance of the bikers. For the first two years, participants only had to pedal for 40 kilometers while 2012’s trail was the shortest at 27 kilometers though the most difficult to navigate. Last year stretched the bikers limit with 68 kilometers.

    Registration for the Globe Cordillera Challenge 5 opens during its community launch at the Mind Museum in Taguig City on March 17 at 6 pm. The biking activity is set to be held from Tublay to Kapangan in Benguet and back on May 10, 2014. Most parts of the route will pass by the rice terraces of Benguet, one of the best scenic spots in the area.

    Since Globe Cordillera Challenge 5 is not a race, participants are simply timed to measure their performance, thus, even recreational bikers can join as long as they are physically fit to do mountain biking.

    Participants to the event will not only join for the fun and challenge but they are also armed with a mission to protect and rehabilitate endangered environmental areas in the Philippines.

    The event aims to raise funds to establish 45 seedling nurseries under the Roots & Shoots nursery program of its partner and beneficiary, Cordillera Conservation Trust, a non-stock, non-profit organization that provides environmental solutions and sustainable development strategies for the Cordillera mountain region.

    “Roots & Shoots cultivates seedlings needed to replenish the bald mountainsides to support the enhancement of community watersheds and prevent landslides in critical areas. It also teaches and creates the next generation of forest builders from the students in each of the schools.

    “The Globe Cordillera Challenge has always enjoyed enormous success in terms of awareness and reaction from the public through their donations. This year, we again hope to replicate this while at the same time, continue to make the effort more sustainable by building an additional 45 plant nurseries. This way, the people will be more aware of how to value and preserve the Cordillera region, the place they call home,” said Fernando Esguerra, OIC of Globe Corporate Social Responsibility. So far, Globe and CCT have built 55 seedling nurseries since the idea was introduced in 2012.

    CCT Executive Director J.P. Alipio said: “We found that bringing people into our wild spaces has been one of the best ways of creating a constituency that cares for our mountain forests, it creates a tangible value for nature that participants take home after the event, and we have seen this forest constituency grow each year with the help of Globe through the Cordillera Challenge.”

    Being the main source of life for most of Northern Luzon and a vital resource area for water that serves the irrigation needs of thousands of hectares of farm land made the Cordillera region the logical choice as the beneficiary of the project. Most of Luzon’s major river systems come from this region and serves as the largest catch basin of rain water in the country.







  • Endless Energy Begins with BOOST™

    Endless Energy Begins with BOOST™

    adidas Continues to Expand its Energy Running Footprint

     

    the running enthusiast adidas boost blue 1Herzogenaurach, Germany (February 2014) – Inspired by insight and driven by demand, adidas BOOST™ cushioning technology delivers the Energy Running solution that today’s runners are chasing.

    As they hit the roads, tracks and trails in record numbers, today’s runners are seeking more from their runs and more from their running shoes. To answer the call, adidas and partner BASF, the world’s leading chemical company, developed BOOST foam cushioning that returns more energy than any other foam cushioning in the running industry. By using thousands of eye-catching energy capsules BOOST has changed running forever.

    the running enthusiast adidas boost blue 2

    BOOST technology forges the qualities of performance cushioning and responsiveness that runners were previously forced to choose between. Energy BOOST, the first shoe to feature BOOST technology was unleashed last February and continues to provide runners with a unique Energy Running experience.

    “BOOST has blazed the trail for Energy Running and reflects adidas’ commitment to strategic performance innovation,” said Eric Liedtke, adidas head of performance. “As the shoe that helped us introduce BOOST, Energy BOOST demonstrates the elaborate research and cutting edge development required to satisfy today’s Energy Running crave.”

    BOOST was developed to remain consistently cushioned and incredibly responsive through sub-zero cold to punishing heat. Testing conducted by the adidas Innovation Team (aIT) revealed that, when taken from +40 to -20 degrees Celsius, BOOST foam is three times more temperature-resistant than standard EVA material, providing a more consistent run.

    the running enthusiast adidas boost blue 3

    The upper of Energy BOOST features adidas Techfit, highly durable elastic polyurethane that provides optimal comfort and support to the entire foot while in motion. The formfitting, breathable mesh material offers the fit of a sock, while engineered powerbands across the upper provide targeted support and stabilization.

    Energy BOOST also includes an extended TORSION® system from heel to toe which helps minimize roll for stability. This feature works with an external heel counter, which maximizes the heel fit and comfort during runs.

    On February 26, adidas will unveil the first wave of new Energy BOOST colorways with a second series in March to complement its state-of-the-art Energy Running technology.

    The new collection of miCoach compatible Energy BOOST colorways will retail for PHP 7995 and will be available at leading adidas and sports stores nationwide.

     

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    About adidas Running

    For more information on adidas Running, please visit www.adidas.com/running. For additional images please visit our media news room news.adidas.com and follow us on www.facebook.com/adidasrunning.

    About adidas

    adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

    About the adidas Group

    The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,300 employees and generated sales of € 14.9 billion in 2012.










  • Breaking the Routine

    My usual Saturday is like doing some household chores, go to the grocery, and  hear mass in the evening.  It has been this way most of the time…errr always.  With the hectic schedules at work for the past few weeks, I’ve decided to go out with my friends and enjoy this time.

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    Lunch at Cibo in Glorietta.
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    Nothing beats a good chat over coffee and tea at Starbucks.
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    Saw these pictures at a gallery in Greenbelt 5
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    Got fascinated with these lamps at Serenitea while waiting for another friend.
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    Capping the night with some booze.

    It’s fun to deviate from old routines at times.  Hoping to spend another weekend like this soon.

    Good night!


  • Poten-Cee Pamilya Depensa Fun Challenge

    the running enthusiast POTEN-CEE Flyer

    Unlike other Fun Runs, this event is open only to Filipino families comprised of a mother, father and their two (2) kids (aged 6 to 17 years old). This is also open to all individual runners.

    For the family, kindly present a photocopy of marriage certificate and the birth certificate of the 2 kids.

    For inquiries:
    Anna Rose Magpantay – 09228745802
    Kindly send an email to get registration form
    potenceerun2014@gmail.com










  • Pro-Earth Run 2014

    the running enthusiast pro earth run
    the running enthusiast pro earth run registration fees and categories
    the running enthusiast pro earth run registration and kit redemption

    Singlet Design
    the running enthusiast pro earth run singlet

     

    In the year 2013, the Philippines has seen and experienced the worst of natural disasters.  The country bore the brunt of a monster typhoon and a deadly earthquake that killed thousands and left billions of pesos in damage to infrastructure and properties.1

    Super Typhoon Yolanda alone, the strongest and most destructive cyclone to hit the Philippines in more than four decades, is now considered one of the four most powerful typhoons ever recorded in the world and the most intense to have made landfall.2

    Meanwhile, the magnitude 7.2 earthquake that struck the provinces of Bohol and Cebu on Oct. 15, moved part of Bohol closer to Cebu by 55 centimeters; the tremor has generated more than 4,000 aftershocks too.3

    Challenging Realities

    No stranger to catastrophic natural disasters, the Philippines was ranked as the third most disaster-prone country in the world because of its high exposure to natural calamities based on the World Disaster Report 2012 released in Brussels, Belgium.4 Another study also reported how the Philippines rocketed up the list of countries that are most vulnerable to disaster.5

    Given the Philippines’ intensifying vulnerability to natural disasters, now more than ever, Filipinos from all walks of life must make a conscious and concerted effort to become active environmental advocates.

    Crusaders of Mother Earth

    This 12 April 2014, 4:30AM, at the Bonifacio Global City, Taguig, Earth Day Network Philippines stages its first-ever fun run, PRO-EARTH RUN 2014. An advocacy run to encourage people to Protect, Respect, and Oversee the sensible and sustainable care for Mother Earth, it is presented by Malungai Life Oil – an organic and all-natural highly concentrated extract obtained from Malunggay leaves and seeds (www.malungailifeoil.com).

    A 3K, 5K, 10K race category event, PRO EARTH RUN is also supported by UPS, PCSO, First Gen, Merrell, Globe, The Body Shop, Holcim, The Free Food Co. Coco Dolce, Business Mirror, Malaya Business Insight, Business World, Manila Times, Circuit Magazine, 106.7 Energy FM, 107.5 Win Radio, SM Tickets, SM Cinema, Digi Post, and Mother Earth advocates and runners.

    Earth Day Network Philippines is the local counterpart of the global Earth Day Network International. It is a network organization that campaigns for environmental citizenship, spearheading the annual April 22nd Earth Day Celebration by partnering with government agencies, non-government organizations, private corporations, academic institutions, religious groups, and environmental advocates (www.earthdayphilippines.org).

    Go PRO-Earth. Now.

    Typhoon Yolanda has taught us that we don’t stand a chance against nature’s sheer force.  And if we have learned our lesson well, we know by now that our only option against nature’s wrath is to go PRO-Earth, never against it.

    Do join us in this endeavor. After all, “we make the world we live in and shape our own environment” (Orison Swett Marden).